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GAINESVILLE & BOCA RATON, Fla.--(BUSINESS WIRE)--The Florida Institute for the Commercialization of Public Research (the Institute) announced today that it has finalized a funding agreement with peerfit, a Tampa-based company that is developing a personalized wellness platform. Based on technology developed at the University of Florida, the platform provides consumers with an easy, flexible way to build their own premium fitness experience. The Institute supports new company creation based on publicly-funded research, and bridges early funding gaps for companies spinning out of Florida-based universities and research institutions.

Peerfit provides personalization of the wellness experience through a streamlined flexible platform tailored to the exploding wellness market. With technology licensed from the University of Florida, peerfits unique platform acts as a single bucket where consumers, employers, health insurance, and family can combine dollars for each member to personalize with a digital currency for the top wellness experience. Their model is a monthly subscription membership for consumers, where they can purchase their credits to purchases classes within their own city or on-the-go at the best market member rate.

The growth of niche fitness studios during the past decade has opened up the demand and opportunity to streamline members wellness experience said Ed Buckley, PhD, peerfit President. We now offer the ultimate way to personalize every persons fitness journey with peerfits platform and our network of the very best studios experiences. This partnership comes at an exciting time for peerfit, as we are working to personalize wellness with some of the top Florida employers, like Laser Spine Institute, Agile Thought, Florida Blue, and St. Vincents Healthcare.

As an avid fitness-lover and group fitness instructor, Eds idea for peerfit evolved out of the personal challenges and frustrations he experienced while leading group fitness classes, said Jamie Grooms, Institute Chief Executive Officer. Peerfit is helping consumers improve their overall health outcomes while the companys unique model and technology facilitates and enhances the relationship between fitness, health care, and consumers.

About the Institute

Formed by the Florida Legislature in 2007, the Florida Institute for the Commercialization of Public Research is a non-profit organization that works collaboratively with the technology licensing and commercialization offices of Floridas state universities and private research institutions to leverage a $2B+ research base and form investable companies that create clean jobs in new industries that are driving the global economy. Over 100 new company projects have been identified across the state, and the Institute deploys company building and funding programs to promising Florida startups. Forty companies have been funded since the programs inception.

About peerfit

Peerfit, is a health-technology company started by University of Florida students and graduates. Peefit is a community that helps people discover the best fitness classes and motivates them to attend and share. For anyone who seeks freedom from the typical workout routine, peerfit is the easy, flexible way to customize a premium fitness experience. They have built a network of the countrys very best boutique fitness studios and are able to offer access to all of them at a preferred rate. Led by a young team of fitness enthusiasts, Ed Buckley, PhD and Scott Peeples, peerfit aims to empower, motivate and encourage people to get and stay fit.

http://www.businesswire.com/news/home/20150804006383/en/Florida-Institute-Funds-Tampa-Based-peerfit

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